Welcome to our second IFRA Annual Report, looking back on our Association's activities and achievements in one of the most extraordinary years many of us will have ever witnessed.
Our global industry thrives on personal contact and working together. Suddenly in 2020 we were kept apart by the COVID-19 pandemic - but this did not stop us from achieving many successes by working together in entirely new ways.
2020 was a pivotal year, when we launched the latest update to our flagship safe use program, the IFRA Standards; when we reinforced our partnerships with National Associations and set up a new base in India; when we launched with our sister organization, the International Organization of the Flavor Industry (IOFI), a new joint Sustainability Charter; and when we demonstrated agility and resilience as an industry and an Association.
The world around us continues to change rapidly. In 2020, COVID-19 put smell science on the map, with anosmia (the loss of sense of smell) recognized as a symptom of the illness - and many people realizing as a result how important smell is to their lives.
Our Vision of fragrance as a safe and essential part of life will drive us on in 2021 and beyond - when we will, eventually, meet again to rekindle relationships, work together, and achieve further success.
In the meantime, stay healthy, stay safe and stay joyful!
Hans Holger Gliewe
Our key achievements in 2020
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