15 June 2020

Why don't my fragranced products smell like they used to?

As an international association, IFRA is not able to comment on how ingredients produced by our members are used in finished consumer products.

There are different perceptions of fragrance and trends in perfumery – such as preferences for lighter scents – but these fall into the category of commercial decisions (so of course subject to changing tastes) rather than the scientific, technical and regulatory matters handled by IFRA.

The ability to source certain ingredients may also have an impact, but typicallyperfumers apply their creativity to reformulate in such a way that the olfactory value is not diminished.

To ensure that you and your family can have trust in fragranced products, and to respect our shared environment, IFRA also issues the IFRA Standards, which set some boundaries on the use of some ingredients in fragrance creation.

These Standards ban, limit or set criteria for the use of certain ingredients, based on scientific evidence and consumer insights, ensuring that people can enjoy the art of perfumery with confidence. 

Read more about the IFRA Standards »