Geneva, 15 April 2026 – The International Fragrance Association (IFRA) has announced that Michael Friede, President Scent & Care and Member of the Executive Board of Symrise AG, has joined the IFRA Board, representing Symrise. He succeeds Claus Oliver Schmidt in this role.

The International Fragrance Association (IFRA) was pleased to participate in Paris Perfume Week, organised by Nez, le mouvement culturel olfactif, joining a panel discussion dedicated to the key regulatory challenges shaping the fragrance sector in Europe.

A visit to IFRA member company IFF’s Tilburg site highlighted how innovation, sustainability, and EU chemicals policy connect on the factory floor. The discussions focused on the practical impact of Omnibus VI on Europe’s fragrance industry and competitiveness.