Geneva, 27 January 2025 – The International Fragrance Association (IFRA) has today launched its Annual Report 2024 in video format, showcasing significant achievements in sustainability, scientific innovation, and safety standards across the global fragrance industry. The video report is now available at www.ifraannualreport.com and provides an engaging overview of IFRA’s efforts and milestones from the past year.

“This year’s Annual Report reflects new leadership and work on advocacy, science, while continuing to advocate for the safe use of fragrances worldwide,” said Alexander Mohr, PhD, President of IFRA. “The video format enables us to connect with a wider audience and present our achievements in a dynamic and accessible way.”

The Annual Report 2024 focuses on key priorities, including the implementation of updated IFRA Standards—the flagship global program ensuring the safe use of fragrance ingredients. It also highlights progress in sustainability initiatives, such as resource efficiency and waste reduction, and IFRA’s efforts to support proportionate, science-based regulations.

“Fragrance is a vital and creative industry, and our Annual Report demonstrates how our sector is balancing innovation with responsibility,” added Dr Mohr. “Through collaboration with our members and stakeholders, we are shaping a sustainable and resilient future for fragrances.”

 The report also features insights from IFRA’s regional activities in Europe, Asia Pacific, Latin America, and India, reflecting the organization’s global reach and partnerships. Additionally, it spotlights sustainability tools and advocacy efforts that contribute to improving the fragrance industry’s environmental footprint.

The full Annual Report 2024 is available to watch at www.ifraannualreport.com, offering viewers an engaging look at IFRA’s work over the past year.

Visit www.ifraannualreport.com to access the full report.

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Notes for editors

Contact:

Charles de Lusignan

Global Communications Director

The International Fragrance Association (IFRA)

• M: + 32 484 78 11 76 | cdelusignan@ifrafragrance.org | www.ifrafragrance.org
• IFRA Headquarters: Rue de la Croix d’Or 3, 1204 Geneva, Switzerland
• IFRA Operations: Avenue des Arts 6, 1210 Brussels, Belgium

About the International Fragrance Association (IFRA)

The International Fragrance Association, founded in 1973, represents the interests of the fragrance industry worldwide. IFRA comprises seven multinational Regular Members and 22 National Associations in four global regions representing hundreds of small and medium-sized fragrance ingredient manufacturers, as well as supporting members. Its mission is to promote the safe use of fragrance for everyone’s enjoyment.

Fragrances are a key platform technology used by consumer goods companies – for fine fragrances, personal care products, household care and more.

IFRA’s flagship safe use program, the IFRA Standards, applies safety management measures based on scientific assessment and the evaluations of an independent Expert Panel. The program is at the heart of the IFRA Code of Practice, which applies to all IFRA members globally, including members of IFRA’s national associations. The Code also requires members to abide by local, national and international regulation, and to apply good manufacturing practices.