Geneva/Singapore, 1 April 2025 - The International Fragrance Association (IFRA) has appointed Leon Huang as Senior Advisor, Asia North, strengthening its expertise in public affairs and regulatory engagement in the Asia Pacific region. Leon joins as an independent consultant and will report to Caroline Li, Regional Director for APAC and to the IFRA President, Alexander Mohr.

“Leon’s wide experience in product safety, regulatory compliance and advocacy across multiple categories makes him an outstanding addition to the IFRA team,” said Alexander Mohr, President of IFRA. “His skills and deep knowledge of the Asian regulatory landscape will support our mission to promote the safe use of fragrance ingredients and products in that region.”

Leon Huang, based in Beijing, has over 28 years of experience in regulatory affairs, including senior regulatory/product steward roles at Procter & Gamble China and Japan. His career has spanned various categories including detergent, cosmetics, oral care, and medical devices, with assignments in Japan and extensive work across diverse cultural environments.

Throughout his career, Leon has been actively involved in shaping regulatory standards and driving collaboration with key government and industry stakeholders in China and the wider region.

“Leon’s appointment underlines IFRA’s commitment to maintaining strong relationships in Asia and supporting the industry’s continued innovation and sustainability efforts,” added Dr Mohr.

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Notes for editors

Contact:

Charles de Lusignan

Global Communications Director

The International Fragrance Association (IFRA)

• M: + 32 484 78 11 76 | cdelusignan@ifrafragrance.org | www.ifrafragrance.org
• IFRA Headquarters: Cours de Rive 11, 1204 Geneva, Switzerland
• IFRA Operations: Avenue des Arts 6, 1210 Brussels, Belgium

About the International Fragrance Association (IFRA)

The International Fragrance Association, founded in 1973, represents the interests of the fragrance industry worldwide. IFRA comprises seven multinational Regular Members and 23 national associations in four global regions representing hundreds of small and medium-sized fragrance ingredient manufacturers, as well as supporting members. Its mission is to promote the safe use of fragrance for everyone’s enjoyment.

Fragrances are a key platform technology used by consumer goods companies – for fine fragrances, personal care products, household care and more.

IFRA’s flagship safe use program, the IFRA Standards, applies safety management measures based on scientific assessment and the evaluations of an independent Expert Panel. The program is at the heart of the IFRA Code of Practice, which applies to all IFRA members globally, including members of IFRA’s national associations. The Code also requires members to abide by local, national and international regulation, and to apply good manufacturing practices.