Strengthening fragrance collaboration in Brazil

This month, IFRA President Alexander Mohr was in São Paulo for a week of strategic meetings and engagements across Brazil’s vibrant fragrance value chain.

The visit began with high-level discussions with five leading national associations: ABIQUIM (Brazilian Chemical Industry Association), ABIHPEC (Brazilian Association of the Personal Hygiene, Perfumery and Cosmetics Industry), ABC (Brazilian Society of Cosmetology), ABAS (Brazilian Aerosol Association), and ABIPLA (Brazilian Association of the Cleaning Products Industry). These exchanges helped align on shared priorities, regulatory issues, and future collaboration—while offering valuable insights into the scale and complexity of Brazil’s upstream and downstream sectors.

Alexander Mohr also toured the facilities of Natura, a global leader in sustainable beauty, to see their innovation and responsible fragrance practices in action.

The week concluded with a hybrid meeting of the IFRA Latin America Regional Committee, held at the IFRA Latin America regional office in São Paulo, which is co-located with valued National Association member ABIFRA. Committee members reviewed implementation progress on IFRA’s strategy, identified regional priorities, and set the course for the coming months.

IFRA extends its thanks to Lucia Lisboa, Chair of the IFRA Latin America Regional Committee; Eduardo Valle, IFRA LATAM Regional Manager; and Silvia Roizenblatt Davidovici, Executive Director of ABIFRA, for their warm hospitality and coordination.