“Instant Lavande” Brings Together Fragrance Stakeholders for Dialogue on Natural Ingredients and Regional Resilience
Last week, IFRA took part in Instant Lavande, a professional event dedicated to natural ingredients and the future of fragrance. Organised by the Mayor of Grasse, Jérôme Viaud, the day brought together industry leaders, policymakers, scientists and educators to address the increasing pressures on the fragrance sector — and the opportunities for resilience through collaboration.