Ana Paula Mendonça elected Vice-Chair of the IFRA Board

Her appointment, following her voluntary candidacy and election on November 6, is a testament to her unwavering commitment to the fragrance industry and her visionary leadership in global fragrance innovation.

Ana Paula’s journey spans more than three decades of shaping the world of scent. Since joining IFF in Brazil in 1996, she has held senior roles across fine fragrance, home, fabric, and beauty, as well as global marketing, creative design, and product innovation. Her deep expertise and passion have driven progress in sustainability and creativity across the sector.

Reflecting on her new role, Ana Paula shared said, “Being elected Vice-Chair of IFRA is both an honor and a responsibility. Our industry touches millions of lives every day, and it’s vital that we continue to uphold the highest standards of safety, sustainability, and innovation for the future of fragrance to continue to make joy with Scent”.

Her election brings to IFRA a unique blend of technical knowledge, global market insight, and a steadfast commitment to advancing safe and sustainable practices. 

IFRA looks forward to Ana Paula’s leadership and the positive impact she will make on the fragrance community worldwide.