Nature Positive and Business – An Introduction

On 8 July 2025, IFRA and IOFI co-hosted a webinar titled “Nature Positive and Business – An Introduction”, bringing together a broad community of members to explore the role of business in addressing nature loss and building resilience.

The session featured expert insights from Nadine McCormick and Holly Metcalfe of the World Business Council for Sustainable Development (WBCSD), who shared practical frameworks for engaging with nature-positive action across value chains.

The event was introduced by Alexander Mohr, President of IFRA, Sven Ballschmiede, Executive Director, IOFI, and Jonathan Warr, Chair, IFRA-IOFI Sustainability Committee.

Participants engaged actively through live polls, questions, and feedback—contributing to a dynamic and constructive discussion around sustainability in the fragrance and flavor industries.

Registrants and IFRA members can find the recording via the IFRA Sharepoint.